Let’s dive deeper into the concept of a Safety Campaign and its Objectives.

Now that we have commenced planning a safety campaign, let us know about the concept and objectives of a safety campaign. A safety campaign is defined as a well-planned activity to energize employees by engaging them through a particular theme related to safety. The following objectives may be achieved by launching a safety campaign:

1. Raise awareness on risks, compliance, and safety among employees.

2. Provide practical solutions to safety-related issues- e.g Identifying incident-prone areas

3. Demonstrate senior management's seriousness towards safety

4. The Goals of a campaign should be SMART

• S - Specific,

• M - Measurable

• A - Achievable

• R - Relevant

• T - Time-bound