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Let’s dive deeper into the concept of a Safety Campaign and its Objectives.


Now that we have commenced planning a safety campaign, let us know about the concept and objectives of a safety campaign. A safety campaign is defined as a well-planned activity to energize employees by engaging them through a particular theme related to safety. The following objectives may be achieved by launching a safety campaign:

  1. Raise awareness on risks, compliance, and safety among employees.

  2. Provide practical solutions to safety-related issues- e.g Identifying incident-prone areas

  3. Demonstrate senior management's seriousness towards safety

  4. The Goals of a campaign should be SMART

  • S - Specific,

  • M - Measurable

  • A - Achievable

  • R - Relevant

  • T - Time-bound


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